Basically using social media platforms to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for entrepreneurs. Most social media platforms have built-in data analytics tools. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.Connecting with your audience to build your brand, increase sales, and drive website traffic.Since opening up for everyone to sign up on September 26, 2006, Facebook now has 1.6 billion users. The world population has grown to over 7.8 billion, by now, and nearly one in four humans on this planet has a Facebook account.Facebook, quite literally, is beginning to take over the world. 68% of people in North America use the platform, and the percentages for similar countries are equally staggering. In some ways, Facebook is a country of its own. It’s larger than any other country in the world, and one could even argue that it’s more connected.And that’s just Facebook.
We haven’t even taken into account the users on all the other platforms. By the end of that analysis, we’d likely have trouble keeping count. But don’t think people are only using these platforms once a month just because that’s how most people go about measuring the stats. In reality, people are using these platforms every single day. And they use them not just once per day, but multiple times. People check, check, and check again. In fact, we’re so addicted to our mobile phones and the social media apps on them that there’s now a word for our obsession.