When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.” SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. Now what does that magic look like, and why does it even matter?
The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google. Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all. This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast. Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future. You might make a few grand this way, but you’ll continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules. White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.
We will analyze the competition, study everyday market requirements and regularly make updates. The success of a website, and in particular, the elements that influence the good or bad positioning in search engines, depended on a series of metrics that have changed a huge amount. Web designing is an evergreen technology which is here to stay. It's an art to create a full-fledged website for a company.
